“The Social Web is incredibly good at shining bright lights into dark corners.” Dave Evans
“Its hard to read the label when you’re inside the bottle.” Grokdotcom
“Trying to increase sales simply by driving more traffic to a website with a poor customer conversion rate is like trying to keep a leaky bucket full by adding more water instead of plugging the holes.” Eiseinberg, Call to Action
“No matter how much you spend on it, a website is invisible until somebody links to it.” Eric Ward, Link Marketing Consultant
“I think it comes back to Marketing 101. Who is your target audience? How are you trying to influence them?” Kevin Lee, Dodit.com
“You use Google to test everything and get the message right and then you go to the other places.” Perry Marshall, Marshall and Associates
“The blog has become a real conversation tool and forum to have a conversation with our customers.” Brian Lusk, Southwest Airlines.
“Twitter is like hugging. Just because it’s hard to measure the return on investment doesn’t mean there isn’t value there.” Tony Hsiesh
“SEO is a marketing function for sure, but it needs to be baked into a product, not slapped on like icing after the cake is baked.” Duane Forrester
“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” Jeff Eisenberg
“Web analytics is a fire extinguisher. Your website is on fire and you’re burning cash.” Jim Sterne, at an Emetrics Summit
I wish you great success in your online marketing.
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