Content marketing!

The following article is cool…read and implement.

10 Content Marketing Skills You Need to Master

10 Content Marketing Skills You Need to Master

Every two years, Olympic athletes from around the world come together to compete in the alternating Winter and Summer Games. These athletes represent the best of the best from their respective countries, with finely-honed skills and abilities developed over many years of training.

Their tenacity elevates them above your average athlete, and their skills are what earn them a place at the Games.

In our industry, there’s no shortage of content marketers ranging from the blog-focused freelancer writer to the agency professional handling content for Fortune 500’s. The result is a ton of content, varying in quality, being pushed onto every online channel.

Similar to Olympic athletes, the content marketers who stand out are those with stronger, expertly tuned skill sets.

If you want to compete and get serious results, here are the ten skills you need to master.

1. In-Depth Research


Unless you’re the most knowledgeable subject matter expert, everything you create will need to have some research behind it. Any content marketer can browse popular sites, do a little research, and brainstorm some topics. Effective content marketers go deeper by:

  • Researching the target audience to thoroughly understand their pain points and interests
  • Discovering what channels the audience pays attention to for effective distribution
  • Knowing the terminology the audience uses when searching
  • Uncovering search queries they use to find answers and solutions
  • Using platforms like BuzzSumo to discover the most popular content on a given topic
  • Using a tool like Ahrefs to uncover link popularity for different content
  • Digging into content comments, social groups, and discussion threads for audience concerns/interests
  • Identifying different audience segments, applicable demographics, and psychographics
  • Tracking trends in marketing and their industry
  • Determining which content formats provide the most audience reach and engagement

Marketers who want epic results will keep researching until they have an exhaustive collection of data for their strategy and campaign. That persistence sets the best content marketers apart from the rest.

2. Leverage Trends

Trends come in a lot of forms. Every industry has trends and things that are on the minds of their audience at any given time. Industry trends are important to follow, but so are the trends outside your industry that capture the attention of your audience.

A smart marketer constantly keeps their eyes open for trending topics to stay ahead of the curve.

Being the first to jump on new industry trends to leverage them for your content campaigns is a great way to position yourself in front of a specific audience. But you can’t neglect other trending topics that make the top of the news and get listed in social channels with hashtags.

While some trends may be completely irrelevant to your business, others can be designed to create a correlation that puts your content in front of a much larger audience.

Texas-based LawnStarter jumped on local trends, featuring city growth in their blog. It reported that its home city of Austin had crossed a major growth milestone, and the story was quickly featured in BizJournal and By paying attention to what people cared about and leveraging trends, they expanded their reach to more than a million people.

3. Effectively Promote and Distribute


The average marketer does some social promotion when new content is published and leaves the rest to organic traffic from search. But if you want more reach and traffic from your content, you have to utilize every available channel for promoting new content.

When Jay Baer publishes a new video for his show, Jay Today, his team immediately begins promoting it through multiple channels. This promotion includes:

  • Uploading it on YouTube
  • Distributing video and audio podcasts on iTunes
  • Posting to two websites (Convince & Convert and Jay Today)
  • Promoting it on social outlets like Facebook, LinkedIn, and Twitter
  • Cross-posting to LinkedIn Pulse and Medium

In addition to using those same channels, you can use tools like Quuu to promote your content, send email notifications to subscribers, ask your connections and influencers you know to share it, and sponsor the content through various social channels.

4. Know How to Read the Data

Being able to tell a story is important, but knowing what to do with that story matters even more. Since every piece of content is created for a purpose, the most successful content marketers know how to analyze data to ensure that goals are being met and the content is performing well.

But, examining lots of data can be exhausting and inefficient, and the metrics you should ultimately watch for will vary based on your goals. To determine what the most important metrics for content marketing are for your business, you need to develop an efficient process for interpreting data, which can only come from really understanding what you’re looking at.

Knowing how to read the data can help you decide which topics to scrap and which top-performing topics you can repurpose into new, traffic-generating content.

5. Superior Strategy and Organization


Just 32% of content marketers have a documented content strategy. According to LinkedIn, companies with documented strategies are 36% more likely to succeed in their efforts.

A clear-cut content strategy helps you define goals, track your research, plan your content, record your progress, match content to your audience and stages of the funnel, and stay organized for consistent and effective deployment. A detailed editorial calendar and content strategy are signs of an all-star content marketer.

6. Write Better Than the Average Marketer

Writing well for a digital audience might seem obvious, yet a lot of marketers struggle in this department. With more and more emphasis on content marketing and brands struggling to catch up, I still see marketers pushing quantity over quality.

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Content marketing is more than just getting content written, and good writing is more than just avoiding grammatical errors and typos. The best content is high value, long form, and packed with so much value that it might resemble an overfilled water balloon on the verge of bursting.

Moz’s take on writing 10x content should be the minimum standard you aspire to set for your content output.

7. Being a Scrappy Designer


You could do perfectly fine and get great results without having any design chops, but you’ll have to draw upon some other resources, outsource design elements, and shell out money to make it all happen.

Or, you could work on your design skills and gain more independence in all parts of the content marketing process. You can quickly push out really great content if you’re able to create and edit images that tell a compelling story. Whether it’s an eye-grabbing feature image or some inline graphics, having even a basic designing skillset would be hugely beneficial.

You don’t need a pricey Photoshop subscription to accomplish this. Just learn how to use Pixlr for in-browser image editing or Canva to create incredible, professional-looking images.

8. Telling a Compelling Story

57% of marketers say that creating a compelling story and making content more engaging are their main priorities, but 60% of marketers still struggle to produce engaging content for their audiences.

Storytelling can take a lot of forms, and there’s no magic outline for doing it right. The most successful content marketers are the ones who can elicit emotional responses from readers in ways that further connect them to the brand.

Warby Parker uses storytelling to promote social consciousness by producing content that brings attention to people in need. The company is well-known for donating over two million pairs of glasses, with one pair given to a person in need every time one pair is purchased.

9. Be Versatile

I could crank out articles all day long and do pretty well, generating organic search and referral traffic for my agency. But I don’t settle because I’m more versatile than that for my clients, as well as my own content strategy.

Effective content marketers don’t put all their eggs in one basket. They rely on more than one form of content to reach their audience, because they know their audience digests content in different ways. Your customers read articles, listen to podcasts, watch video, scan infographics, examine case studies, and read through whitepapers for new insights.

Producing a variety of quality content will get you in front of a much larger audience.

10. Knowing How to Collaborate


Steve Jobs believed it was important to ask for help and lean on others when help was needed. More specifically he said, “Now, I’ve actually always found something to be very true, which is most people don’t get those experiences because they never ask. I’ve never found anybody who didn’t want to help me when I’ve asked them for help.”

The ability to collaborate and seek assistance from others is a valuable skill that the best marketers leverage for their content efforts. When you partner with someone, especially an influencer within your industry, you’re greatly expanding your reach into a much larger audience.

For example, I teamed up with Neil Patel to produce a comprehensive guide to building a blog audience. It was a mutually beneficial collaboration because we were able to leverage each other’s skills and resources to produce a highly valuable piece of content that continues to deliver results.

It doesn’t matter if you don’t have connections yet. The best collaborations always start with an idea.


This isn’t a full list of skills that every content marketer should have, but developing these ten skills is critical if you want to stand apart from the endless torrent of “so-so” content that’s being shoved in front of your audience’s eyes.

Want to be an all-star content marketer and get epic results? Master the ten skills I mentioned, and you’ll be well on your way.

What skill do you think is most critical for getting big results from your content marketing efforts? Share your thoughts with me below.


Image Credits

Featured Image: crkmaga/

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9 Steps to crafting alluring blog posts!

If you want to grow as a Blogger and be a difference maker , you will find the following article helpful:

Digital Marketing Success: How to Blog for SEO Results

A desk with a computer, notebook and coffee on it.

Did you know 61% of consumers report they’re more likely to make a purchase from a business that creates reliable custom content? And marketers who have made blogging a priority are 13 times more likely to receive a positive return on investment (ROI)? In fact, nearly 60% of SEO professionals report blogging as a top inbound marketing tactic.

As you can see, blogging is an important part of your business’ digital marketing strategy. It helps by:

  • Boosting your company’s visibility online through search engine optimization (SEO)
  • Positioning yourself and your business as a go-to expert in your field
  • Giving you access to a global audience
  • Establishing credibility for your potential consumers
  • Amplifying awareness and recognition of your brand

Keep reading for a helpful guide to blogging, from creating topics and writing your posts to incorporating SEO best practices and promoting your articles.

How to Develop Powerful Blog Topics

If blogging is part of your digital marketing strategy, you may find it difficult to constantly develop new topics. A strong blog topic needs to be created with the reader in mind, useful, timely, informative and simple.

The first step to coming up with new blog topics is the brainstorm. Set aside time each month, and don’t be afraid to ask a friend or colleague for help if you need some fresh ideas. Also make sure you keep a notebook handy or a file on your phone for ideas; you never know when inspiration will hit!

Create an editorial calendar to clearly lay out your ideas and develop regular features, such as a monthly product review or bi-weekly recaps of industry news. By planning three, six, nine or even a year at a time, you can see the overall structure of your content topics. Looking ahead like this will also allow you to include upcoming events important to your business, industry and community.

Still stuck coming up with ideas for your blog? Here are a few additional ways to find inspiration:

  • Conduct and review keyword research
  • Look at your websites’ analytics to see which posts have been popular; come up with a new angle to the same topic
  • Set a Google Alert ( with industry keywords, then scan the headlines for inspiration; you can also use this to pull several articles together into a roundup type of post
  • Think about problems your readers face and write a post with suggestions for solving them

It also helps to change up the format of your blog posts. For example in one post you could create a list post, where you literally feature a bulleted list of helpful ideas or tips for you readers. Then, in the next post you could write a “how-to” or do-it-yourself article that showcases your insight, tips and tricks. You could also interview industry leaders or employees, or write a post of curated content – just make sure you credit original sources.

The Anatomy of a Strong Blog Post

A woman flexing her arms.

Now that you’ve come up with the next topic, it’s time to think about how to make your posts powerful for your readers as well as the search engines.

  • Spend time on the title. It needs to catch your readers’ attention, clearly explain what the post is about, tell your readers why they should care, be short and concise (about 6 words is ideal), include a keyword for SEO and include numbers, questions and/or strong, active words. One strategy is to write the headline last so that it will naturally form based on your content.
  • When it comes to the content, don’t write just to be writing. Make sure each post provides value to your readers and reflects your brand’s voice or personality. In addition to writing well with a clear message, it helps to include current statistics, trends and industry news. You can also make it timely by relating the post to current events or the current time of year. Be sure each blog post includes a call to action, too! Ask your readers to comment, share the post, contact you, sign up for your newsletter, etc.
  • Consider your blog post’s formatting. Strong content isn’t enough for readers’ short attention spans. Make sure your post is easy to digest by using formatting to your advantage. Include sub-headlines, use numbered and bulleted lists, break up chunky paragraphs with quotes or images and add charts and tables to support your content.
  • Include at least one visual in your blog post, if not more. Research shows articles with images receive 94% more total views than those without. Select clear, crisp high-res images that are engaging and related to the post’s content. Make sure you have a right to use any images you use, too.

SEO Best Practices

When blogging as part of your digital marketing strategy, it’s not just enough to write posts your readers will want to read and format them for your readers; you also need to think about SEO(search engine optimization). Here are a few best practices to make part of your blogging efforts.

  • Consider frequency. For strong SEO, it’s important to be consistent – down to your posts going live the same day of the week and time of day. Active blogs engage readers better, which also translates into better search engine rankings. With this in mind, publish new blog posts a minimum of once per week.
  • Incorporate keywords. Not sure which keywords to use? Moz and Google AdWords’ Keyword Planner can be helpful tools. Once you have your keywords, sprinkle them throughout the post in places where it seems natural (3-5 times is plenty). Also include at least one keyword in the first sentence and in the post’s conclusion. To get the most out of your keywords, make sure you include keywords in these areas of your post:
    • The title
    • Sub-heads/section headers
    • Photo captions
    • Image file names
    • The URL of the post
    • The meta-description
  • Think about length. Keep the following length guidelines in mind for various parts of your blog post.
    • Title: 50-60 characters, or about 6 words long.
    • Body of Post: The most recent research is showing that it’s best to aim for about 1,500 words.
    • Meta description (the quick summary that shows up under the title): 150-160 characters, or about 1-2 sentences.
  • Formatting for SEO. There are ways to format your blog posts for better SEO:
    • Use header tags. The post’s title should be H1, but after that use header tags H2-H6 as often as you’d like. This is a great way to break up the content so it’s easy for the reader to use, in addition to the SEO benefit.
    • Include internal links. These can help readers find other interesting articles on your website, plus they’re good for SEO.
    • Use quality outbound links. By linking to other decently-optimized websites with information relevant to your blog post, Google will recognize your website as one with strong links.
  • Look at analytics. You won’t know which posts are bringing traffic to your website unless you track the data. Install Google Analytics to get helpful information about who’s visiting various pages of your website and for how long, and then actually look at what the data is telling you.

Promoting Blog Posts for Digital Marketing Success

What do you do after you’ve written and published a blog post? You need to encourage readers to read it!

How to Promote Your Blog Posts

  1. A laptop with a megaphone on it.

    Share it on all your social media platforms. Customize each update for the followers on that specific site. For example, when you share it on Facebook, make the update more casual than when you share it on LinkedIn. Also, depending on which networks you use, add a few relevant hashtags to make it more visible.

  2. Pay to promote your post through social media platforms. In fact, over the past year, bloggers using paid promotions for their posts saw increased traffic by 93%.
  3. Dedicate a portion of your newsletter to your blog posts. Introduce them in a new and interesting way to catch the eye of your readers; don’t forget to include an image, too!
  4. Set some time aside to read other blogs and comment on the posts. Write something with additional insight about the topic and keep it friendly yet professional; also remember to add a link to one of your helpful blog posts about the same topic.
  5. Share your post in appropriate LinkedIn discussion group. Just make sure the group you share the post in is open to self-promotional posts! Some don’t want you to link to your own website.
  6. Do a simple search in Twitter on your blog post’s topic and see if others are struggling with it. If you can reply, share your post and help them out; they may also share your post and username with their followers and the circle goes round and round.
  7. If you think your blog post is perfect for certain customers, send it to them directly. Add a personal message and make them feel important.
  8. Syndicate your content using the RSS button on your website. This feature is a great way automatically update your readers to your new post; it even sends it directly to their social media pages!
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Great article worth sharing!

Inside the big business of being a social media influencer

According to marketing firm Media Kix, Beyoncé can earn $1 million for a sponsored social media post. Selena Gomez can earn more than half a million and Kendall Jenner gets up to $300,000. But these days, you don’t have to be a household name to be a social media influencer.

The influencer category is a $1 billion industry and it’s projected to grow to $2.4 billion in just two years. In some ways, it’s just a throwback to integrated content at the dawn of television. But as one expert says, what’s different now is just who can be the pitchman and how much money can they make.


Ryan Clark


With the help of a photographer and a bottle of cologne, Ryan Clark is essentially the head of a one-man ad agency.

“I think I go by many hats, so I can go by blogger, influencer, brand consultant. I can go by creative director,” Clark told CBS News’ Jamie Wax.

Clark is paid to post photos and curated videos on social media for brands ranging from Armani to BMW. The Texas native passed up a career as a medical doctor to become a travel and lifestyle influencer.

“So I was three degrees in, a bachelor’s in chemistry, a masters in healthcare management, second masters in biomedical sciences. And completely stopped, dead set in my tracks and was just, like, ‘I don’t see myself doing this for the rest of my life,'” Clark said.

It might seem like a hobby, but running two Instagram accounts with nearly three million followers is serious business.

“We have a set influence over the people who follow us in that regard. They want to aspire to do the things that we’re doing or go to places that we’re going or wear the clothing that we wear,” Clark said. “Managing engagement, managing my followers, managing my brand placement, my partnerships, all of those different things — it’s a full-time job. And I wish there were two of me. I would probably make a lot more money if there were two of me.”

Clark is one of 17,000 influencers in the database of Fohr Card.

“Brands want to go where the eyeballs are,” said James Nord. He is the founder and CEO of Fohr Card, which provides detailed analytics on its legion of influencers to brands, and helps with marketing campaigns.

“So my, like, very back of the napkin, if you kinda want to get a sense of what somebody’s making — and this is for the fashion and beauty space – 100,000 followers on Instagram, you probably make $100,000 a year200,000 followers, $200,000; 300,000 so on and so forth. So, people at a million followers should quite easily be able to make $1 million a year,” Nord said.

Earlier this year Forbes released a comprehensive list of the world’s top influencers. In the field of fitness alone, the top 10 influencers have a combined reach of 106 million followers.


Fohr Card CEO James Nord


They calculated top YouTubers can fetch up to $300,000 for a video partnership and at least $150,000 on Instagram.

“Not enough. I wish there was more, but it’s certainly growing. You know, I’ve heard that it’s gonna be $5 billion in the next three years. I think global digital advertising is about $150 billion. So it’s a sizeable chunk,” Nord said.

One of those companies is Giorgio Armani.

“What has changed and what is changing very fast is technology, the access to data, and the different ways in which we can access people’s lives. And this is where influencer gives brands an opportunity to exponentially increase the entry point to engage with consumers,” said Giovanni Valentini, Armani’s vice president of marketing.

Journalist Max Chafkin wrote a first-person account of becoming an Insta-influencer for Bloomberg Businessweek.

“There were sort of two reactions. One was, ‘ha, ha, ha, this world is so ridiculous.’ And then on the other side it was like, ‘Can you tell me how to get more followers?'” Chafkin said.

Chafkin worked with the company Socialyte. Its website says it offers influencers talent management, strategies for marketing, content creation and media partnerships.

“I got a professional Instagram photographer to shoot me in various cool clothes. And they coached me on how to act. And I did okay. Like, I added about 1,500 followers or so over the course of 30 days,” Chafkin said. “That sounds pretty good. Except I was spending basically all of my time on this. So I think anyone can do it, but a talent is probably more important than anything else.”

But as Chafkin found out, even with influencers — whose brands are based on authenticity — looks can sometimes be deceiving.


Max Chafkin’s Instagram account


 “You can buy followers. And as part of my experiment I bought 500 followers for $50 bucks or something, and very quickly Instagram deleted a lot of them. But they didn’t catch all of them,” Chafkin said.

Fohr Card say it’s developed an algorithm to detect fake followers. But there’s also the issue of transparency. An estimated 93 percent of paid content violates FTC guidelines.

Last spring, the agency sent out a letter to more than 90 influencers urging them to prominently display that a post is an ad or sponsored content. In June, Instagram added a “paid partnership” header for when a commercial relationship exists.

“One of our first big deals, and we were able to offer a beauty vlogger $30,000 for a video. And I was super excited to send the offer, because it’s like, it’s kinda fun — that’s a lot of money to give somebody to make a five-minute YouTube video. And she turned it down, because the shade of foundation didn’t match her skin tone. And she said, ‘If I do this video, all of my followers will go out and buy this, and then I will lose their trust,’ and I was so impressed that you could turn down $30,000, because I would have, I mean, give me that foundation. I’ll make that video today,” Nord said.

Nord says the money is more than a safe bet — even the nearly $1 million Kim Kardashian was reportedly paid last year just to attend a party with other influencers.

“That’s literally how many people watch the Super Bowl that are watching her. You got 100 million people that love this one person and take her advice and respect her advice, and your brand gets to be a part of that for a million bucks, that’s honestly a steal,” Nord said.

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Online Marketers


Here is a helpful link for Online Marketing Newbies to encourage you to not give up. Enjoy….


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What I Am Loving This Week: The Desire To Win!


Are you feeling discouraged, demoralized and defeated?

Does it feel like the world is against you?  or

Do you feel inadequate because of your circumstances?

If your answer is yes to any of the above questions, may the following story bring hope and inspiration to yo

A story is told about Wilma Rudolph who was the twentieth of 22 children born into an impoverished family in Tennessee.  As a child, she had polio and was forced to wear leg braces until she was nine.  At twelve, she tried out for her school’s basketball team and failed.  For the next year she PRACTICED everyday until she finally made the team.   A college athletics coach spotted her one day and talked her into letting him train her to be a sprinter.  Her persistence earned her a scholarship to Tennessee State University where she became a track star.

In 1960, she made the US Olympic team.  In the 100-metre sprint she had to face Jutta Heine of Germany, the world record holder.  But Wilma won and she did it again in the 200 metre  event.  Wilma’s third race was the 100 metre relay, where she again faced Jutta.  Just as the baton was handed to Wilma she dropped it, giving Jutta the lead.  But her never-give-up spirit made her pick up the baton and take off in desperate pursuit.  She caught the German runner in the last few strides and won the third gold medal – more than any other woman had won at that time.  Wilma became a grand-mother and traveled the world for children’s causes, motivating them with her story.  ‘I let them know,’ she said, ‘that they can achieve it, as long as they’re willing to work for it!

It is clear that success does not happen by chance, it is by choice.  Right now you can WILMAdecide to go back to school to get that diploma or degree that you have always desired.  Yes, you can do it as long as the will to do it is there.

That is my story and I am sticking to it!

Howard Mahere



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What I’m Loving This Week: Rabbi’s Son

I love this week’s story as it illustrates strongly and lucidly one of the greatest destroyers of dreams and ambitions.  Failure to recognize the power of this destructive force will have you blame other people for your lack of progress in life.  To find out what this is,continue reading and you will be glad you did.

There is a parable about a rabbi’s son who goes to live in a neighboring town.  When the son returns home the father asks him if the town was different.  The son says, “Yes, Father, they teach you to love your enemy.”  The father protested, “Well, we teach the same thing here.”  The son replied, “Yes, but they teach you to love the ENEMY WITHIN!”

The moral of the story is that unless you  take inventory of yourself first before you shift blame to your friends, parents, teachers or the government your life will remain the same with little or no progress at all.  You can live your entire life searching for the enemy  outside and never realize that the enemy is not that far. Pogo realized this truth when he shouted ….”We have found the enemy and he is us!”

This is my story and I am sticking to it!

Howard Mahere



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What I’m Loving This Week:…Sir Winston Churchill’s address!

isDuring one of his numerous visits to his old school at Harrow, Prime minister Winston Churchill addressed the students in the following way.  He was in the big dining hall that affords a view of the lights of London from Harrow on the Hill.  The headmaster introduced the 1.7 – metre (five-foot-five) intellectual giant in a flourishing manner.  After graciously acknowledging the profuse introduction, it is said that Churchill made that never-to-be-forgotten statement:   “Young gentlemen, never give up, never give up, never give up, never, never, never, never.”  Then he sat down.  Wow!

My take away/s from this powerful statement:

1.People are not defeated when they fail but are defeated when they give up.

2.Men do not fail.  They just give up easily.

3.The greatest failure is to stop trying.

4.It’s always too soon to quit

Maybe you have tried to make money online, have struggled for years but No online breakthrough….remember:  If at first you don’t succeed…try;try ; try again.  If  a certain approach doesn’t produce the outcome  hoped for, change course but don’t ever quite.

The reason so many teenager online entrepreneur are mega-millionaires is not just they get it or have grown up in the digital economy, but that they are not afraid of trying new things using the Internet… (Today’s gold rush).

This is my story and I am sticking to it!

Howard Mahere

This link maybe the solution, why not check it out:

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What I’m Loving This Week! Rebound true stories:

Are you in the valley of the shadow of death.  God is Good and Faithful all the time. I will be the first  to admit that its not easy to acknowledge the goodness of God when in pain and the way is not clear . Her are some amazing stories of faith and perseverance  to demonstrate anyone can rebound and rebuild life again.

These are their stories first hand:

1.Melisa A

After 11 years of marriage & a stay at home mom, at 45 years old I found myself in my last semester of college, (BS Kinesiology-Exercise Physiology) going through a NASTY divorce.

My 11-yr old son and I were kicked out of our home, my son’s father gave us some of our belongings he tossed in trash bags dumped on the driveway, the others were broken, or simply thrown in the trash. For 2 years we slept on the floor of my father in-laws mobile home.

My son was 2 months away from graduating elementary school, and I was 2 months from earning my degree. I had no money, no job, and really no place to live, all the while trying to figure out how I was going to pay for a lawyer to handle my divorce. The plan I had for my life and career had taken a DRASTIC turn. The new goal: survive and raise and provide for my son.

I guess lessons learned from that experience is PERSERVERANCE, I AM persistant. I did not quit or give up. Emotionally defeated and scared shitless, questioning my life, my everything. I had no confidence in myself, my value, or my ability to make a decision. One thing I did knew, was I had to keep moving. Stopping and doing nothing would kill me physically and emotionally. Countelss times,I had to litteraly pick myself up from the floor, find a job-that didn’t pay near enough to rent an apt or room someplace as attorney fees consumed everything I earned.

In spite of IT all, I finished school earned my degree, provided for my son (with the help of Grandma and Grandpa). My son watched how I handled a MESSED up situation with quiet courage and persistence to do what I thought was the right thing for us to survive. Yes, many many tears but lots of hard work to pull myself up and get out.

2.Gladys J

I have had some very rough times dealing with breast cancer, then a bad fall and rehab, with no family who had time to help, but God never failed me! He provided me with the best neighbors! My income stopped, but God never has!! I have a roof over my head, and a good place to sleep now, at my home! When you’re down to nothing in this earthly world, God NEVER lets go of His child!! Blessed Assurance, Jesus is mine!

3.John J

“Several years ago six months into my business we experienced a family tragedy which really rocked my world and sent me spiraling downward. However, a little more than a year later I received an award for excellence and had a client of mine win Young Entrepreneur of the year at our regional conference.”



“I have started looking at it like lifting weights. In order to grow stronger we have to keep increasing the weights. You may not see it as a good thing at the time but without this increased weight each time you will not grow stronger and as you grow stronger what used to rock your world will just be a piece of cake the second time around.”


5.Elizabeth P

When beginning nursing education, I had some challenges. Needed to spend summer studying to get a head start on medical terminology & pharmacology. The school counselor told me that I may not graduate. That was the downer/fall.
Well, I kept going & did not stay down. I wanted to prove her wrong. Yes, she motivated me. It was so good when graduation day came & she was there.


6.James J

In 1990 after second failed back surgery I went out on temporary/permanent disability from the federal government and I went up to 360 mg of Oxycontin every eight hours and 25 mcg Fentanyl  patch every three days. In 2013 I had three aneurysms and I lost three months of my life and when I came home I start taking the 360 mg of Oxycontin and putting on the fentanyl patch my sister told me for years I didn’t need it but I said the doctor would prescribe it if I didn’t need it. I then went to pain management and found out it was the memory of the pain is the worst possible pain I’ve had that I’ve been suffering all those years and I went home and stop taking all those painkillers.
Today I’m on to morphine pills a day as needed some days I don’t take any and 25 mg Fenton all patch because I do have pain every day but how do I not of had the aneurysm’s which killed my dad at age 48 and I wasn’t going to make 55 and now I’m 59.


7.Patrick H

I almost died from AML Leukemia in 1997 and again in 2000. Both times I bounced mentally within hours; physically it took fifteen years total, and now I am in the bounce financially. Things are looking magnificent as I gain altitude! That leukemia turned into a very great blessing along the way.


8.Sarah B

The twins put me me in a fog for a few years but I’ve come back as a new person and feel like there isn’t much I can’t accomplish since I managed to have twins.

I will leave you with this powerful quote:

“No, there is no failure for the man who realizes his power, who never knows when he is beaten; there is no failure for the determined endeavor; the unconquerable will.  There is no failure for the man who gets up every time he falls, who rebounds like a rubber ball, who persists when every one else gives up, who pushes on when everyone else turns back.”. – ORISON SWETT MARDEN

This is my story and I am sticking to it!

Howard Mahere


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What I’m Loving This Week: The SOLUTION Is Not Far!

I will illustrate my message by sharing a story.DSCF1939

The story is about three negative women who lived in the bayou (a bayou is an inlet or outlet of a lake or river ) . Every day they complained, “We’ve got it bad living in this bayou.  No opportunity here.  Others are living in the city where they have unlimited opportunities.  Us, we got nothing.”  This is the complaint they lived their lives by, until one day a positive-thinking woman came along.  After listening to the complaints, she said, “Nonsense! Opportunity?  You want opportunity?  You got opportunity.  You live on the bayou.  The bayou leads to the river. The river leads to the gulf.  The gulf leads to the ocean.  You can go anywhere from where you are?”

Moral of the story:  Most people go through life complaining about how bad the economy is, how unhelpful the government is and how everything and everyone is against them.  The blame game goes on and on but has never made anybody’s situation  change for the better.  It’s easy to  hold someone responsible for your dilemma. But I suggest to you…look around you,the solution is not far.

What ever crisis you might be in right now, just remember that there is always a better way.  Dare to try something different.

This is my story and I am sticking to it!

Howard Mahere

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Those of us who have been around long enough know that adversities are always going to be a part of the equation of life on this planet earth.  However, the question for you is how will you handle hard times (NOT IF) but when they do show up.  Will you rise to the challenge ?  Will you allow the situation to break you or bring a breakthrough in your life?

Today , I would like us to look at the life of one individual who turned pain into passion. (You can call it “Monetizing life experiences” if you want”).  I hope it will impact your life as it did mine.

Charles Plumb was a U.S Nay jet pilot, his plane was destroyed by a surface-to-air missile.  Plumb ejected and parachuted into enemy hands.  He was captured and spent 2103 days in a communist Vietnamese prison camp.  He survived the ideal and now travels the world sharing on lessons learned from that experience.  He is the author of two books – ‘I’m No Hero and ‘The Lost Domino’.

Charles made a choice to be better and not bitter.  He could have taken the easier way out of depending on the welfare system since he was a veteran, understandably so, but he chose to share his story to encourage others to use life experiences to make the world a better place.

Everybody has a story but oftentimes, maybe due to ignorance or self- doubt you are afraid and wonder whether anyone will listen to your story.  My challenge is simple: Just do it, start by sharing your story to a someone who is discouraged and see what happens. Don’t underestimate the power of your life story. Someone is stuck in a valley and is about to give up, someone is depressed; discouraged; hopeless and helpless. You never know who might be saved by your personal experience.  Who knows, maybe your purpose is hidden in your experience.

Let’s endevour to use our different life experiences to uplift others.

I will leave you with this wonderful quote:

“Your past experiences are valuable lessons to you now, learn from them.  Oh Yes, the past can hurt, but you can either run from it, or learn from it. —–Rafiki, from The Lion King movie.

This is my story and I’m sticking to it folks!



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